Women still start businesses less often than men. According to research by Dr Natalia Gorynia-Pfeffer and Armin Baharian (both from the RKW Competence Centre in Eschborn), a more targeted approach with specific content could help to motivate more women to start a business. This includes, above all, information on legal, tax and accounting issues, as well as options for starting out on a part-time basis.
The two-page article “Content and communication channels for successfully addressing women with the topic of entrepreneurship” has been published in the policy brief series “Entrepreneurship in Focus”, which is published by the FGF Research Network Entrepreneurship, Innovation and SMEs and IfM Bonn.